In case you missed it, we are beyond thrilled to announce our first official Preferred Partnership with Registration and Race Day Management leader, RunSignup.

Check out the official Press Release published earlier this morning on Endurance Sportswire.


This partnership has been in the making for quite some time now and we couldn’t be more proud of the work both teams have done in order to make this partnership possible. Throughout the process, we set out with one goal in mind: Create a best-in-class race day Timing, Scoring, and Registration solution that has the potential to disrupt the industry as we know it. Today, we are here to announce we have done just that. By introducing the market to a much needed a partnership – the first of its kind – we have solidified our two companies as world technology leaders, and a joint force to be reckoned with.

“Nobody has ever done anything quite like this before,” says Troy Busot, Founder of Athlinks. “Collaborating and combining resources will allow us to provide the industry with a level of athlete experiences, business intelligence, national trends, and data that nobody has ever seen.”

This decision is bold, exciting, unique, and for some, maybe a bit unnerving. The discomfort comes from the boldness of launching into a new phase and a new way of doing things. We’ve had the same series of emotions and reactions during each major milestone our company has been through since we launched in 2008, when we acquired Athlinks and Bazu, and when we announced Preferred Partners back in 2017. Each of those moves had some risk, but far more reward for all of our constituents. This integration is no different. It’s a big move for us, and one that we believe will secure a stronger position in the market than we’ve ever been in. The product suite will now include the best-of-the best in Timing, Scoring, Software, Middleware, Mobile App, Results, Digital Marketing, and Registration.

Over the next few weeks we are focused on finalizing the flow of data between our two platforms, including the fulfilment of API connection integrations. We will be announcing much more detail on timelines and logistics in the coming weeks. With any questions, comments, or to simply start the conversation on how you can be a part of this incredible partnership, please reach out to our dedicated Regional Sales Team.

Kevin Smith, Regional Sales Manager – East at

Drew Schulte, Regional Sales Manager – West at

For more information on RunSignup and their dedicated suite of registration offerings, visit their Features Page here.